Service Elements

Product Marketing Leadership - A talented and experienced strategic product marketing leader with heightened empathy and diverse experience leads each innovator team into alignment around powerful market-facing messages. Sessions are led from experience, with probing questions designed to draw out elements of business and product strategy. Each situation is different, which is why maturity and experience matters.

Process - Multiple process elements extract, clean and enrich the collective wisdom of the innovator, the team and the constituents who surround them. Methods include free-writing, collation, worksheets, exercises and team brainstorming sessions. It's all documented for self-paced learning, offering the benefits of a virtual business education.

GAUGE Framework - A five factor system for quickly identifying and clarifying key aspects of a successful business strategy gives the platform storytelling power. GAUGE is a mnemonic for market Gap, competitive Advantage, Unique value, Gain model and ability to Execute.

Iterative Strategy Archive - An archived repository of business strategy iteration over multiple funding cycles securely holds the collective wisdom of the team, giving peace of mind that the best possible strategy is in place.

Services Offers - Time-boxed service offers with set prices and deliverables move innovators from concept to customers quickly and cost effectively. Development guides the innovator during the ideation and validation stages. Fundraising drives the team into alignment around its shared strategy when money is on the line. Business Expansion explores all aspects of strategy and interviews a broader set of constituents as it exposes revenue and market share growth opportunities.

Solution Partners - Marketing program projects executed with experienced partners and meticulous planning increases certainty that the company will meet its objectives.